According to Clive Drinkwater, from UK Trade and Investment, businesses that export are, on average, 34% more productive, 75% more innovative, undertake three times as much R&D and are 12.5% more resilient. […]

Packaging, especially when dealing with consumer products, is one of the most important aspects of marketing. You only have to look down a supermarket aisle to realise that we are not only enticed by packaging, we are bombarded with it. […]

It is a known fact that different colours can stir certain emotions in us. For example, red has been found to muster feelings of excitement and arousal whereas sky-blue can make us feel calm and serene. You would not see many baby products brands or packaging in fire-engine red. […]

Ask any sales person and they will tell you that they love running special offers. Having a reason to contact a customer and giving them an extra opportunity to close a sale makes their jobs a lot easier. But ask a finance director and they will probably groan and hold their head in their hands. […]

Ask most people what they think of QR codes and you may get an answer like I got when I asked my friends ? they look good, but in practice they use them very little (if ever) But is this because the manufacturer or advertiser has failed to use a code in the correct manner or for the correct purpose? […]