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How Not to Make a Product Faux Pas when Exporting to New Markets!

According to Clive Drinkwater, from UK Trade and Investment, businesses that export are, on average, 34% more productive, 75% more innovative, undertake three times as much R&D and are 12.5% more resilient. […]

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Posted in: Marketing

Style Over Substance. When Packaging Sells

Posted by aalabels on April 3, 2014
Style Over Substance. When Packaging Sells

Packaging, especially when dealing with consumer products, is one of the most important aspects of marketing. You only have to look down a supermarket aisle to realise that we are not only enticed by packaging, we are bombarded with it. […]

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Posted in: Marketing

4 Steps to Choosing a Colour Scheme For Your Logo

Posted by aalabels on February 3, 2014
4 Steps to Choosing a Colour Scheme For Your Logo

It is a known fact that different colours can stir certain emotions in us. For example, red has been found to muster feelings of excitement and arousal whereas sky-blue can make us feel calm and serene. You would not see many baby products brands or packaging in fire-engine red. […]

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Posted in: Marketing

Successful Special Offers. 4 Cheap Ways Labels Can Help

Posted by aalabels on March 17, 2014
Successful Special Offers. 4 Cheap Ways Labels Can Help

Ask any sales person and they will tell you that they love running special offers. Having a reason to contact a customer and giving them an extra opportunity to close a sale makes their jobs a lot easier. But ask a finance director and they will probably groan and hold their head in their hands. […]

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Posted in: Marketing

5 Ways to Use QR Codes in Your Marketing

Posted by aalabels on January 27, 2014
5 Ways to Use QR Codes in Your Marketing

Ask most people what they think of QR codes and you may get an answer like I got when I asked my friends ? they look good, but in practice they use them very little (if ever) But is this because the manufacturer or advertiser has failed to use a code in the correct manner or for the correct purpose? […]

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Posted in: Marketing

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