whats so special about this label design
What’s So Special About This Label Design?
Discover How You Can Adapt It for Your Own Business
This label design was one of the strongest performers in our psychological label study. It consistently attracted attention, improved perception, and increased emotional engagement. Based on those results, the design has been refined and adapted across different label and sticker shapes so businesses can apply the same proven principles to their own products.
You can easily replace the images, text, and colours with your own branding while keeping the core design elements that made this label so effective. Below, we explain exactly why this design works—and how you can use the same approach for your own labels.
Why This Label Design Works So Well
1. Handwritten Fonts Feel Personal
This design uses handwritten-style fonts such as Segoe Print and Sue Ellen Francisco, both available in Design & Print. Our research showed that handwritten fonts feel more personal and approachable, helping customers connect emotionally with the product rather than seeing it as mass-produced.
2. Bold, Contrasting Colours Grab Attention
The strong pink background immediately stands out. Research confirmed that high-contrast colour combinations are noticed faster than muted or similar tones—especially important when products are competing for attention on shelves or during unboxing.
3. Full Coverage Increases Visibility
Designs that completely fill the label area performed better than those with large empty spaces. A fully filled label naturally draws the eye and feels more deliberate and premium.
3. Full Coverage Increases Visibility
Designs that completely fill the label area performed better than those with large empty spaces. A fully filled label naturally draws the eye and feels more deliberate and premium.
4. Striped Backgrounds Add Visual Energy
The striped background adds movement and texture, helping the label stand out without overwhelming the design. Patterns like stripes were proven to increase attention and stop people from skipping over the label at a glance.
5. Relevant Images Build Instant Understanding
Images that directly relate to the product—such as cake and cherries—help customers instantly understand what’s inside. Research showed that people spend more time looking at labels when visuals clearly match the product.
6. Emotional Language Creates Engagement
The phrase “Pure joy inside” introduces emotion and a sense of surprise. Emotional wording activates the brain faster than factual descriptions alone, encouraging curiosity and positive expectations before the product is even opened.
7. Icons Improve Attention on Smaller Labels
Even the return address label includes an image. Icons and small visuals were found to improve attention on secondary labels, making them more noticeable and less likely to be ignored.
8. Clear Product Information Builds Trust
Using the word “handmade” instantly communicates quality, care, and authenticity. Displaying this information in uppercase text helps it stand out, as uppercase lettering was more likely to be noticed first during testing.
9. Personal Touches Strengthen Customer Connection
Adding simple wording like “thank you” creates a direct connection with the customer. Placing this message centrally ensures it’s seen quickly, reinforcing appreciation and strengthening brand loyalty.
10. Simple Layouts Are More Effective
Despite using bold colours and multiple elements, the design remains clean and uncluttered. Research consistently showed that simple, well-balanced designs perform better than overcrowded labels, making information easier to absorb at a glance.
Label Design Checklist
Use this quick checklist when creating or customising your own labels
✔ Use a handwritten or friendly font to add personality
✔ Choose bold, contrasting colours that stand out
✔ Fill the label space fully—avoid large blank areas
✔ Add subtle patterns (like stripes) to increase visibility
✔ Include images or icons that clearly relate to the product
✔ Use emotional or engaging language (e.g. joy, handmade, enjoy)
✔ Highlight key product information clearly
✔ Use uppercase text sparingly for important details
✔ Add a personal message such as “thank you”
✔ Keep the design clean, balanced, and easy to read
Following this checklist helps ensure your label is not only attractive but also effective in capturing attention and improving customer perception.
How to Adapt This Label Template for Your Business
You can easily customise this template to suit your brand by:
● Swapping in your own logo and product images
● Adjusting colours to match your brand palette
● Updating the wording while keeping emotional language
● Selecting the right label shape and size for your packaging
The key is to retain the proven design principles while tailoring the visuals and messaging to your product.
FAQs
Posted in: Customer Case Study
If you would like to find out more about our cost-effective, short-run labelling and packaging options, for personalisation and promotion. Please contact our customer care team, who will be happy to discuss your requirements and provide advice on the options available.
