discover what makes a successful label template
Discover What Makes a Successful Label Template
Through our research into label design, we’ve identified some of the most effective templates for attracting attention, influencing perception, and encouraging purchase decisions. Each template is fully customisable, allowing you to use them in Design & Print or create your own from scratch. Below, we’ve outlined why each template works, the types of products they’re best suited for, and tips on how to personalise them for your business.
Corky Bubbles
Best for: Mailing products, event invitations, stationery for celebrations, adding fun touches to packaging.
Why it works: This playful label uses icons, contrasting colours, and a handwritten font, all proven to catch the eye. Including images that relate to the product increases attention and encourages customers to share their parcels—research showed an 85% higher likelihood of recipients talking about the parcel.
Cherry Cakes
Best for: Homemade food suppliers, cake sales, party events, or cheerful parcel packaging.
Why it works: Our ‘Pure Joy’ rectangle label boosted engagement dramatically in testing—264% more likely to be loved, 132% more considered, and 564% perceived as high quality. Key features like handwritten fonts, bold text, contrasting colours, and emotive language make this label perfect for making a lasting impression.
Natural Honey
Best for: Natural products, personalised messages (‘Handmade for you’), spring or summer-themed labels, product promotions.
Why it works: Handwritten fonts and bold text draw the eye, while round, fully filled labels increase viewing time by 20%. Adding emotive words like “enjoy” encourages recipients to engage with your label longer, creating a personal connection.
The Tea Blend
Best for: Cafés, drinks suppliers, happy address labels, parcels with a smile.
Why it works: The use of emotion, emojis, and relevant images (like a teacup) makes this label highly engaging. Studies show emojis increase attention by 14%, and including a face boosts first-glance focus by 18%. Handwritten fonts further improve perception of quality and parcel consideration.
Natural Sources
Best for: Handmade products, wedding stationery, Valentine’s promotions, anniversary gifts.
Why it works: This simple, heart-themed design conveys emotion effectively. Round labels increased perceived quality by 41% and love by 21%. Including branding and using words like “you” personalises the message and boosts engagement.
Juicy
Best for: Drinks producers, parties, celebrations, parcels that need a fun, colourful design.
Why it works: Bright colours, emotive icons, and personalisation (like using the customer’s name) increase attention and interaction. Emotive elements like hearts or “enjoy” copy made participants spend 13% longer looking at the label in research studies.
Handmade with Pride
Best for: Handmade products, customer parcels, special messages, branded logos.
Why it works: Prominent use of “handmade” conveys quality and care. Fully filled labels with handwritten fonts, bold shapes, and contrasting colours increase the time customers spend viewing the item and improve perception of the product’s value.
Authenticity and Awards
Best for: Highlighting awards, promoting natural products, building brand trust.
Why it works: Using ticks, medals, or ‘Verified by’ stamps creates mental shortcuts that increase trust. Research showed that award-themed labels improve perceived quality by over 50% and willingness to pay slightly more.
Striped Soaps
Best for: Products that need to stand out on shelves, building brand trust.
Why it works: Bold stripes, contrasting colours, and uppercase text draw attention and make your label memorable. Personalising with your own logo and text ensures it fits your brand perfectly. Research shows uppercase text was 8% more likely to be noticed first and viewed 7% longer on average.
Feeling the Love
Best for: Conveying emotion, bold and fun designs, personalised imagery, adding surprise to parcels.
Bright colours, quirky shapes, and fun visuals capture attention immediately. Faces and animals on the label increased first-glance attention by 18% and viewing time by 11%, making these labels highly engaging and memorable.
Each of these templates combines handwritten fonts, emotive imagery, contrasting colours, and clear branding—elements that consistently improve engagement, perception, and customer connection.
With aalabels Design & Print, you can easily customise these templates with your text, logos, and images, creating labels that reflect your brand perfectly.
Posted in: Customer Case Study
If you would like to find out more about our cost-effective, short-run labelling and packaging options, for personalisation and promotion. Please contact our customer care team, who will be happy to discuss your requirements and provide advice on the options available.
