Rewind to 2011. I was out shopping for some Heinz Mayonnaise (who does not love a spoonful of mayo in their sandwich) and had to look twice when I reached the aisle. Was this the right Heinz Mayonnaise that I had bought for years? […]
Ask most people what they think of QR codes and you may get an answer like I got when I asked my friends ? they look good, but in practice they use them very little (if ever) But is this because the manufacturer or advertiser has failed to use a code in the correct manner or for the correct purpose? […]
There are hundreds of packaging symbols found on our everyday household goods, ranging from washing powder to make-up. These icons are essentially there to keep the user safe from harm and to stop spillages, improper storage or accidents from happening. Some are voluntary symbols but some are set out […]
In terms of marketing budgets, participating at a trade show or exhibition is probably the single most expensive item in the yearly calendar. Especially if this is your first trade show, and you have little experience in exhibiting, it can be a daunting (and time consuming) task to organise, with little support. […]
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