Last week, we interviewed Amy Elwell, who started her career in fashion as a trims buyer, managing the process of sourcing everything from clothes labels to fringes. She then moved into procurement and product management. […]
Continue ReadingPosted in: Labels
From an idea to reality. A day in the life of a product label expert. Amy Elwell started her career in fashion as a trims buyer, managing the process of sourcing everything from clothes labels to fringes. She then moved into procurement and product management. […]
Continue ReadingPosted in: Labels
Rewind to 2011. I was out shopping for some Heinz Mayonnaise (who does not love a spoonful of mayo in their sandwich) and had to look twice when I reached the aisle. Was this the right Heinz Mayonnaise that I had bought for years? […]
Continue ReadingPosted in: Labels
Ask most people what they think of QR codes and you may get an answer like I got when I asked my friends ? they look good, but in practice they use them very little (if ever) But is this because the manufacturer or advertiser has failed to use a code in the correct manner or for the correct purpose? […]
Continue ReadingPosted in: Marketing
Labels are not always a luxury; they are often there for a reason. Labels hold the key to facts about how to use items or how much they weigh. They hold barcode numbers, or give us the sell by date of foods. […]
Continue ReadingPosted in: Labels