1. Mission Statement

To delight our customers, employees and stakeholders by relentlessly developing label products and services supported by delivering first class performance in business and customer service terms for the label industry.

Underpinning any mission statement is a set of beliefs and values that enable delivery of the promise, which in the case of AA Labels are as follows:


Excellence, integrity, honesty, respect, reliability & trust

As our customer, you are important to us. Our aim is to provide you with label solutions, at fair prices and a responsive, friendly and helpful service.

Change is a continual part of good business practice to ensure that the latest developments in technology and customer service are used to provide improvements to the services available and the way you are treated as a customer. We promise to treat you fairly in everything that we do and we will not forget that you have chosen to use AA Labels and will work hard for you because we want you to experience the very best service and remain a customer.

We respect our customer's decisions and requirements for labels and will always behave with integrity regarding the information provided and consistently recommend and provide the best solutions available. We continually work to improve the quality of the customer experience in all aspects associated with the company's products and services and reliably combine and provide experience and knowledge of label design and production with the highest standards of customer service time after time.

1.2 Motto

We will produce, despatch and deliver customers orders: right first time, on time, every time

1.3 Customer promise
The simpler the statement the easier it is to remember and apply to our everyday work, therefore at AA Labels our promise is: "customer service is our top priority and we thank you for being a customer"

2. Resolving complaints

Sometimes we get things wrong and if this happens please let us know because we are really passionate about putting it right. You can contact us using one of the following options:

Tel: 01733 588390


Letter: AA Labels, 23 Wainman Road, Peterborough, PE2 7BU, United Kingdom

We aim to make sure that we handle all complaints fairly and efficiently. We will always handle your complaint confidentially. We may record phone calls from time-to-time to help improve the quality of our service.

2.1 what counts as a complaint?

A complaint is any contact from, or on behalf of a customer or potential customer who is not satisfied with any part of our service.

2.2 resolving your complaint

Our customer service team are trained to put things right for you straight away. If they cannot do so they will connect you with a manager to discuss the matter.

The resolution of a complaint might include actions to put the mistake right, and apology, an explanation or compensation in the form of a replacement order.

We aim to resolve nine out of ten complaints within two working days and we expect to be able to resolve most other complaints within a week, but we will inform you if it might take longer.

2.3 reviewing your complaint

If you are not satisfied that we have corrected the mistake or you are not happy with how we have dealt with the issue, we will carry out an internal review. We will look into how we have handled your complaint and the resolution offered. We will let you know the outcome of the review and the reasons for the decision. We will normally take less than two working days to complete this review and if we agree to carry out other actions following the review we will let you know how long this is likely to take also.

2.4 guaranteed standards of service

The standards of service are a set of promises for the way in which we do things and a guarantee that you receive compensation for your order value if we do not meet those standards.

2.5 learning from complaints

We are committed to continually improving our customer service and we take account of all customer complaints to help with this process. We may also ask you for feedback on the service that you have received and if you do have any suggestions or ideas on how we can improve please let us know.

2.6 complaints handling procedure

Our complaints handling procedure is governed by the Consumer Complaints Handling Standards Regulations 2008. You can read these regulations at

2.7 face-to-face complaints

To discuss making a complaint in person please call 01733 588390


DPD Delivery Van

for orders over £25.00 Inc. vat

IN A HURRY? If you need your labels quickly it is often possible to produce and despatch an order by courier for delivery within the same working day.

Same Working day

Production cut-off times vary dependant upon post code and journey times. Collection is also possible. To find out more please call us on 01733 588390


By using pantone colour resources we can provide an exact match to your requirements. If you would like to speak with someone about colour matching call our customer service team on 01733 588390

01733 588390